In order to modernize its image for younger audiences, we created, in collaboration with Origin Design, the logo and webpage of the King of Innovation contest for the Kombi brand, as well as animated web banners promoting the contest.
For 50 years, Kombi has been offering a range of clothing and accessories for winter outdoor activities. With the arrival on the market of new cutting-edge brands that are popular among youth, the need to reposition the company’s image and change young people’s perception of the brand had become a major concern for Kombi. Through the King of Innovation contest, which invited teenagers to video record their alpine skiing feats and post them on the Internet, Kombi had the opportunity to present a new, livelier and more colourful image to this important market segment.
In partnership with Origin Design, the agency in charge the brand’s communications, we created a modern, unconventional logo suited to a target audience that seeks out novelty, as well as a series of animated web banners inviting young people to visit the contest’s website to register and post their videos. The use of the same graphic charter with bold colours ensured the consistency of the campaign and recognition by the target audience, thereby facilitating the brand’s repositioning among young people.
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