In parallel with Kombi Sports’ annual print advertising campaign, Marengère Design was entrusted by Origin Design with designing a whole new version of the brand’s North American site.
Kombi is a popular brand of winter sports accessories. In order to present a younger image to teenage customers, who are overexposed to all the major brands, Kombi Sports wanted to completely redesign its website and therefore capture a younger audience, which ranks first among consumers of winter sports gear.
Marengère Design, in collaboration with Origin Design, designed an entirely new site for Kombi, in line with its upcoming print campaign. Just like the print advertisements, each section of the site presented a colour that attracts young people and focused on the most colourful items of Kombi’s product catalogue. Also, Kombi enthusiasts could become true flag bearers for the brand by downloading, free of charge, a selection of screen backgrounds and icons to use on their PC, as well as themes with Kombi colours for their MySpace or WordPress pages. Finally, a gaming section invited visitors to play online sports games, in order to retain them and change their perception of the brand so they would become consumers. Marengère Design was in charge of the strategy as well as the site’s design and integration.
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