Entirely designed with Flash, this promotional microsite was produced by Marengère Design as part of the Red Bull Cold Rush competition.
Red Bull is well known for its extreme sports competitions, which keep pushing back established boundaries. The Red Bull Cold Rush is an extreme skiing (freeski) competition where participants are judged by their peers based on videos of their feats. In order to group all the videos together in one place and to allow athletes to vote on the best acrobatics, the Red Bull team, through the Newschoolers online magazine, called on Marengère Design and Origin Design to design and produce the contest’s microsite.
We therefore designed, in collaboration with Origin Design, an animated and dynamic Flash microsite with database. Our team handled the design, HTML integration and Flash animations. An administration console allowed Red Bull team members to add videos and allowed participants to register. Then, with a user name and password, contest participants could log on and view videos in order to vote for a winner. The site also allowed the latest news to be posted, and included a blog section and photos of the participants’ acrobatics.
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